about us


— Our Mission

The mission of the non-profit corporation is to provide charitable services to people suffering from hair loss due to alopecia, cancer and other related medical illness.

— Our Vision

The vision of the non-profit corporation is “People Finding Dignity and Purpose in spite of hair loss.”

— Our Dedication

“We strongly believe that our organization should serve its customers with integrity, sincerity, and kindness.”

Alopecia Awareness &Wellness will at all times demonstrate our commitment to sustainability, both individually and as an organization, by actively participating in our communities and integrating sustainable programs wherever possible. We will ensure that we hold ourselves accountable to the highest standards by meeting our beneficiaries’ needs precisely and completely whenever they come to our organization.

non-profit organization

Alopecia Awareness & Wellness is a 501(c)3 non-profit organization based in Longview Texas and servicing all of Texas.

We focus on providing free or reduced medical wigs to veterans and low-income families who suffer hair loss and whose insurance doesn’t cover all their expenses due to their medical diagnosis from alopecia and cancer.

We specialize in providing free consultations on providing reduced or free Medical Cranial Prosthetic Wigs based on, but not limited to, your medical diagnosis and financial qualifications.

We will seek to educate the community about the importance of helping families suffering from different types of hair loss.

our aim

Our aim in starting Alopecia Awareness & Wellness is to cater to veterans and people suffering from alopecia, cancer, and other medical illnesses while also providing education about the different types of alopecia and analyzing for minor treatments.

We want to help people see beauty instead of their scars.

about the founder

Ms. Rhonda Roberts is the Founder of Alopecia Awareness & Wellness

Rhonda Roberts currently resides in Longview, Texas. She first noticed patterns of Alopecia on her scalp over 5 years ago, and has been passionate about finding a solution for this growing epidemic. She experienced first hand the pain, insecurities, and shame with this disease. At times she even felt less than a woman, but refused to allow it to conquer her life. She later noticed that her family and friends had experienced the same thing, and she wanted to provide a solution. This is when she decided to take actions into her own hands, and form Alopecia Awareness & Wellness as a non-profit organization to help others who have or will experience the same obstacles she had.

Alopecia and Cancer Awareness is becoming a huge epidemic in our community and is undereducated and underserved for the men and women who suffer with the embarrassment from the medical illness.

Donations are welcome to help with restoring our community back to health through Alopecia Awareness & Wellness Button:

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